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Advanced SEO – Name it Right, and they will Read

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Content is king, or so they say. Truthfully, the content is only as good as the title that pulls a reader in to read it. The title, along with the meta-data, greatly ties in with placement of your content in search results. This article explores this final advanced lesson introduced earlier in with the five basics of Search Engine Optimization.

The creative title, and how it appears in your meta-data, comes out of content building that is both written in natural language and employs the 80/20 rule. The title of your content, no matter the format of the content, is what grabs a reader in, enticing them to give up some of their precious time and read an article. The title should contain the keyword but doesn’t need to overdo it. Simple, short, and to the point titles perform better in regard to their SEO value.

But writing a title isn’t always easy. If you search the Internet for guidelines on creating a title, you will find hundreds of articles with contradictory advice. One article tells you to never have a title with more than 5 words, another says 3, another says length doesn’t matter. And what about numbers or adverbs or nouns or being too descriptive? You want your content found in a search, so beyond a single keyword inclusion, what are you to do? Keep it simple and connect with your audience. After all, like the folks over at HubSpot say, that is who you are writing for.  

The title attracts your reader, who then reads the article. Both the title and the content are essential to the SEO process, but they aren’t the only aspect that provides the information to the Search Engine for evaluation. Having the right kind of meta-data attached to your content can enhance your outcome, giving you higher placement in the search results and bringing more people to your site.

Meta-data are “behind the scenes” keywords that describe your content. They are placed in the source code of the webpage and are meant for the search engine to capture additional keywords and topic aspects. The most important consideration to keep in mind is that they do need to accurately reflect what your content is about.

Between the content, title, and the meta-data, you should have a keyword density of 2% to 10%. Basically, for every 100 words you should have no more than 10 appearances of the keyword, with preference being under 5%. And most of this keyword presence should be in the meta-data, where your reader isn’t bombarded with your keywords. Many websites make it easy for you to check your meta-data and see how you’re are doing with regard to SEO.

The background and foreground of your content comes together to present a balanced approach to Search Engine Optimization. When categorized well, it’s a win for everyone, in that it is both found and read.

Search Engine Optimization does not have to be a daunting task. Rather, take it slowly, one step at a time, without trying to reach the end before mastering the beginning. Doing this will ensure your content is reachable by anyone who searches for you – even if they didn’t know they were looking for you.


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