Which Membership Benefits Are Local Chapters Best Suited to Deliver and Which Should They Leave to National?

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Why Do Some Chapters Do So Well While Others Struggle?

Overall chapter success is at the forefront of every organization’s goals for growth and positive impact on their community. There are a couple of main areas where chapters struggle.

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Use Competition to Boost Membership, Revenue, and Attendance

Creating competition between chapters of the same organization is an effective way to increase engagement, boost loyalty, and spark creativity.

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How to Help Your Local Chapters Increase Membership in 3 Easy Steps

In association marketing, accurate tracking, information gathering, and analysis are key to validating the efforts a chapter makes to gain new members. It’s crucial to recognize the lifetime value of one new member.

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How to Assess the Health of Local Chapters

The ability of local chapters to meet the needs of their members and grow their industry depends on many factors.

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Are you ready for the GDPR?

The EU is making changes to their data protection rules, and these changes will affect many US-based organizations. If there is any chance your organization collects, stores and shares the personal data of EU citizens, you need to know about GDPR.

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Four Reasons Why Chapters Fail

The first thing to keep in mind when analyzing the success of the local chapters of your association is that they are run by volunteers. There is a delicate balance between providing motivational goals and overtaxing volunteers.

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4 Website Mistakes Your Chapters Are Making

Depending on your association’s approach to chapter autonomy you may allow your chapters to source their own website solutions. This can increase the likelihood of these website mistakes.

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Getting the Data From Chapters

What type of data do you get from your chapters? Prospect data, bank balances, meeting info? Not much at all? How often does this data come back to national? How accurate is it? Can it be trusted to base important decisions on?

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How Are Your Chapters Doing? (Really)

It’s the end of the month, and you’re in the office crunching the latest numbers for your national association. A few chapters are struggling with membership and it makes you wonder what’s going on. The easiest way to evaluate chapter health...

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Solving the Chapter Technology Puzzle

Local chapters have a lot to manage. National can help, but locally there is much to do to keep the chapter running smoothly. From a technology standpoint, the basic need would be a website, a way to email members and prospective members.

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Membership Portability is Essential to Growing your Association

As associations aim to remain agile many types of memberships have emerged to meet ever-changing member needs. While corporate membership still has a place, the structure should be reevaluated.

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