Association Newsletters Begging to Be Read
Updated: Nov. 30, 2021
When done well, association newsletters can be a wonderful tool to communicate with members. But if your monthly newsletters are predictable and uninspiring, they will be ignored and pile up in the inboxes of members.
Does your association newsletter need a boost? These two keys to a great communication will get your monthly emails back on track and begging to be read.
Provide Valuable Content
Adding blog links from the past month can be one way to ensure members see your website content. However, if readers think you are just recycling old information, they won’t be as motivated to read your newsletter.
Provide original content in your newsletter so members recognize the value within the email.
Also, steer clear of jokes, trivia or other items that don’t relate to your industry. That doesn’t mean your newsletter can’t be fun – just make sure anything added with the intent of entertainment is relevant.
Another way to guarantee members open your newsletters is to regularly share a member spotlight article, or a list of industry related achievements and anniversaries. Members love to be recognized, and sharing member news is a great way to do that.
Looks Matter
While we’ve been taught that looks don’t matter, the truth is when it comes to emails, they do.
A plain text email can be difficult to read. Using a free subscriber service, with its banner in the footer, appears unprofessional.
For best email results, use customized templates provided by your membership management software.
Membership management software email services will help you with creating an individualized template for your newsletters. As an added bonus, these services will provide reports you can use to analyze your email open and click through rates.
Another important aspect of your association newsletter appearance is images. Photos and graphics add visual interest to the newsletter. Be sure to include at least one image within your email.
If you don’t have a collection of photos to use, consider hiring a professional or using a stock photo service. As with entertaining written content, make sure any image you use relate to the newsletter content.
Looking for even more visual content ideas? Why not use photos from recent meetings or events? Or consider using event photos taken by members. Be sure to ask permission before using images taken by members, and include a photographer credit.
Email newsletters are important tools for communication. Create a valuable association emails by providing unique content and a professional look.
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