South Atlanta Association of Heath Underwriters (SAAHU) is a local Chapter of the National Association of Health Underwriters. NAHU advocates for our members and consumers, provides professional development and delivers resources to promote excellence. The National Association of Health Underwriters represents more than 100,000 licensed health insurance agents, brokers, general agents, consultants and benefit professionals through more than 200 chapters across America. We were able to connect with SAAHU's treasurer Donna Hill for insight into how they provide hospitality to grow membership and engagement.
1. What was SAAHU’s strategy for engaging new members in the past year?
We have been focused on hospitality and NEW trending content at our meetings. Not only hospitality for attendees to our meetings that aren’t members, but our current members as well. All board members are encouraged to invite at least 1 nonmember to our monthly meetings, and all members are encouraged to invite guests as well. This brings in at least 4-6 folks who aren’t members at every meeting. We give the member who invites a nonmember who joins a free lunch. We recognize the nonmembers at the meetings and ask them to join that day. We also reach out to them after to check in and if they didn’t join, we ask them again. We have had 6 new members join.
2. Tell us about a successful event/meeting you organized last year.
We had a Charitable Christmas cocktail party. All members were encouraged to bring potential new members and enjoy a free cocktail and appetizers on the Chapter. We also encouraged attendees to contribute to our charity which is a nonprofit health clinic in our area. We advertised our event on Facebook, Linked In and other media sources. We had a successful event and raised over $500 for our charity.
3. The SAAHU network is extensive. Does the board get ideas on how to improve membership value from other chapters?
Yes, we get ideas from Chapters all over the US, and in fact used an idea we got from a California Chapter to have a meeting that focused on vendors and brokers in the ancillary space instead of just on health. Our event brought in carriers and brokers/ agents we don’t normally see in our monthly meetings. We also talk monthly to the chapters in our state to find out what events were successful, or what content was deemed more valuable for their members.
4. Do you have any tips/advice to share with other board volunteers?
Create a hospitality committee that has a sole purpose of greeting members and touching folks who attend meetings but aren’t members. Ask them to explain how the association has helped them in their career and ask them to join.
5. What is in store for your members this year?
We are focused on bringing in quality speakers for CE credit that bring value to our members base. We want to have topics we haven’t had before on new and emerging trends in our industry and information that can help brokers/ agents grow and manage their business. We also want our carrier reps to benefit from their relationship to our chapter by recognizing those carriers who support us regularly and introducing them to our members who might use their products.
6. How have been able to utilize StarChapter to run SAAHU and reach its goals?
StarChapter has been a great asset to us. It has greatly improved the efficiency and effectiveness of our registration and communications processes, and we are slowly but surely adding content. It is a very valuable tool.
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