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StarChapter of September: CMSA Chesapeake

The Case Management Society of America Chesapeake (CMSA Chesapeake) is the official chapter for Chesapeake Bay and Baltimore Metropolitan area. They represent registered nurses, licensed practical nurses, social workers, and allied healthcare professionals dedicated to the practice of case management. CMSA Chesapeake has grown to over 150 members. We were able to connect with their board to learn how StarChapter has been able to help them with membership growth.

1. What was CMSA Chesapeake’s strategy for engaging new members in the past year?

CMSA of the Chesapeake’s strategy for engaging new members in the past year were discounts, emailing, newsletters and our annual conference. Our national CMSA board is willing to send out discounts for chapter membership.  We use these to attract new members, and renewing members receive discounts of up to 20 percent off for CCMs. We communicate these discounts by emailing all the expired and expiring members from the dashboard of StarChapter’s administrative side of our website. We also use free or discounted memberships to CMSA as prizes at our annual conference.  In addition to membership discounts and prizes, we set up a booth at our annual conference where we advertise membership opportunities.  Last, our Newsletter is mailed out every month with at least one free CEU and a list of meetings we offer that can also be located on the website. 

2. Tell us about a successful event/meeting you organized last year.

Every year we organize an Annual conference for our members and non- members in the spring.  StarChapter has been a huge help with the organization and structure of the registered guests for this event.  The Annual conference is our big thank you for our members and guests that have always supported us.  It is held at the Hotel at Arundel Preserve.  We offer amazing speakers and at least 5 CEUs for all of the attendees.  The past two years we have been utilizing the StarChapter website by having our members and non-members fill out the survey to receive their Annual Conference CEUs online only.  

3. The CMSA Chesapeake network is extensive. Does the board get ideas on how to improve membership value from other chapters?

We have always had an extensive network of professionals following us over the years.  We rely on their input and relationships to decide how to improve our membership.  CMSA of the Chesapeake takes ideas and programs from other chapters and brings them up to the board at monthly meetings.  Our chapter has a strong presence nationally, and that allows for strong relationships with National and other chapters.  It also allows us more access to haring about other chapter’s great ideas and successful initiatives. The survey answers from our annual conference have a lot to do with our membership year for CMSA of the Chesapeake.  We make sure we take our members and non-members suggestions and opinions to the planning of each year.

4. Do you have any tips/advice to share with other board volunteers?

What has helped us in the last two years is giving our members easy access to items on our website.  The registration process online has given us the ability to improve our membership and attendance.  We are able to keep better account of our money and how much we can or need to make for each education meeting/conference.  Utilizing the structure and organization that StarChapter allows has made our engagement activities easier and more accessible.  You can improve your entire chapter by utilizing the website to streamline your communication, engagement and operational activities. 

5. What is in store for your members this year?

Every year we are improving our Annual conference and this year will by far be the best one yet.  We use feedback from the previous year to continuously improve.  We are always pushing to keep education meetings that our members/non-members can attend throughout the year.  We as a chapter try to organize about 6 education meetings a year, not including the annual conference.  These meetings are always free to our members.  We are trying to connect with more companies for corporate partnership, so that we can offer sponsorship through our meetings during the year. 

6. How have been able to utilize StarChapter to run CMSA Chesapeake and reach its goals?  

(Everything listed above also) StarChapter is the major reason our membership has increased as fast as it did these past few years.  We have utilized everything from their member importing, newsletters, announcements, classifieds, and especially the emailing function of the website.  We have improved the money handling and registering of our meetings, so our payment rate is as close to 100% as it has ever been.  The newsletter won an award for publishing from our National CMSA at the 2019 conference in Las Vegas.  We have been able to offer nominations for our board members online.  Each year our nominations for Case Manager of the Year increase due to the ease of having it online.  Our email base has increased 20% over the last two years because we can email all of the visitors that have registered for our meetings.  We developed a relationship with a close chapter, so that they can utilize the perks of registering online for meetings.

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