StarChapter of June: AAF Madison

Updated: 05/31/2019  |  Category: StarChapter Successes

AAF Madison is one of 200 local clubs that make up the American Advertising Federation, a national organization that is dedicated to protecting and promoting the wellbeing of advertising. Through its grassroots network, the AAF keeps members abreast of the latest trends in the industry, honors and celebrates advertising excellence, promotes diversity and inclusion, develops future leaders, protects and promotes advertising at all levels of government and much, much more.  We were able to connect with their AAF Madison President Emily Shea to learn how better programming led to increased opportunity to promote the value of the chapter’s membership.

1. What was AAF Madison’s strategy for engaging new members in the past year?

Our primary strategy for engaging members was better programming. A good program has the potential to draw attendees outside of our membership base. Once they’ve had exposure to our club through an actual event, it’s easy to promote the value of membership.

2. Tell us about a successful event/meeting you organized last year.

Our most successful event was our annual awards program, the American Advertising Awards. Over the past several years, we have been able to increase entries and attendees to a point at which we could move the event to better venue and give the program the exclusivity it deserves.

3. The AAF Madison network is extensive. Does the board get ideas on how to improve membership value from other chapters? 

At AAF Madison, we are lucky to be part of a national network of AAF clubs that is passionate about sharing ideas and best practices with each other. From monthly calls with other clubs in our district, to regional and national conferences, we are in a state of continuous improvement thanks to the great ideas shared by other clubs.

4. Do you have any tips/advice to share with other board volunteers? 

Like anything, what you get from serving on a board is reliant on what you give it. For some, it can be scary responsibility, especially in today’s culture of busy-ness. But when you give it your all, you have the opportunity to network in grow in ways you never thought possible. So, say “yes,” and maintain your vigor throughout your term. It will pay off.

5. What is in store for your members this year? 

As we move into the next club year, members can expect even bigger and better speakers, growing opportunities to network and a growing member base, full of energy and ideas for promoting marketing and advertising in our area.

6. How have been able to utilize StarChapter to run AAF Madison and reach its goals?  

StarChapter has helped us elevate our presence with a responsive site that makes event registration easier and more intuitive. Event email campaigns have been a breeze. And our board is more connected to what’s happening—and able to respond to member needs—thanks to improved access to data and reports.

Would you like to share the success story of your chapter with other board volunteers? We'd love to feature you! Fill out this form to let us know.

 

 


StarChapter of May: South Atlanta AHU

Updated: 05/07/2019  |  Category: StarChapter Successes

South Atlanta Association of Heath Underwriters (SAAHU) is a local Chapter of the National Association of Health Underwriters. NAHU advocates for our members and consumers, provides professional development and delivers resources to promote excellence. The National Association of Health Underwriters represents more than 100,000 licensed health insurance agents, brokers, general agents, consultants and benefit professionals through more than 200 chapters across America.  We were able to connect with SAAHU's treasurer Donna Hill for insight into how they provide hospitality to grow membership and engagement.

1. What was SAAHU’s strategy for engaging new members in the past year?

We have been focused on hospitality and NEW trending content at our meetings.  Not only hospitality for attendees to our meetings that aren’t members, but our current members as well.  All board members are encouraged to invite at least 1 nonmember to our monthly meetings, and all members are encouraged to invite guests as well.  This brings in at least 4-6 folks who aren’t members at every meeting. We give the member who invites a nonmember who joins a free lunch.  We recognize the nonmembers at the meetings and ask them to join that day.  We also reach out to them after to check in and if they didn’t join, we ask them again.  We have had 6 new members join. 

2. Tell us about a successful event/meeting you organized last year. 

We had a Charitable Christmas cocktail party.  All members were encouraged to bring potential new members and enjoy a free cocktail and appetizers on the Chapter.  We also encouraged attendees to contribute to our charity which is a nonprofit health clinic in our area.  We advertised our event on Facebook, Linked In and other media sources.  We had a successful event and raised over $500 for our charity. 

3. The SAAHU network is extensive. Does the board get ideas on how to improve membership value from other chapters?

Yes, we get ideas from Chapters all over the US, and in fact used an idea we got from a California Chapter to have a meeting that focused on vendors and brokers in the ancillary space instead of just on health.  Our event brought in carriers and brokers/ agents we don’t normally see in our monthly meetings.  We also talk monthly to the chapters in our state to find out what events were successful, or what content was deemed more valuable for their members. 

4. Do you have any tips/advice to share with other board volunteers?

Create a hospitality committee that has a sole purpose of greeting members and touching folks who attend meetings but aren’t members. Ask them to explain how the association has helped them in their career and ask them to join.

5. What is in store for your members this year?

We are focused on bringing in quality speakers for CE credit that bring value to our members base.  We want to have topics we haven’t had before on new and emerging trends in our industry and information that can help brokers/ agents grow and manage their business.  We also want our carrier reps to benefit from their relationship to our chapter by recognizing those carriers who support us regularly and introducing them to our members who might use their products.

6. How have been able to utilize StarChapter to run SAAHU and reach its goals?

StarChapter has been a great asset to us.  It has greatly improved the efficiency and effectiveness of our registration and communications processes, and we are slowly but surely adding content. It is a very valuable tool.

South Atlanta AHU

Would you like to share the success story of your chapter with other board volunteers? We'd love to feature you! Fill out this form to let us know.