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Another Zoom meeting? How to Ensure that You are Engaging Members Virtually

Updated: Oct. 12, 2020 | Categories: Membership

Environmental and emotional adjustments that decrease the disconnection that comes with virtual meetings and helps your association chapter better engage members virtually.

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Pricing Your Association Chapter’s Virtual Events

Updated: Oct. 12, 2020 | Categories: Meetings/Events

Virtual events are here to stay. Here are some ideas for pricing access to these events, to engage and keep your association members choosing yours.

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Partnering to Improve Member Participation; a Conversation with Kevin Grega, President, Greater Lehigh Valley CSI

Updated: Oct. 12, 2020 | Categories: Low Engagement

Partner with other local association chapters to deliver events that increase member participation and interest, while giving them the chance to interact with those in overlapping industries.

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Association Virtual Meetings Deliver Value Worth Paying For

Updated: Sep. 22, 2020 | Categories: Meetings/Events, Low Engagement

You may assume a virtual meeting is less valuable than an in-person one. But, less valuable is quite different than not having any value. That difference means your event does not, and should not, be free.

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How to Apply Lessons From the 2008 Recession to Your Association Member Engagement Strategies

Updated: Sep. 22, 2020 | Categories: Membership, Lack of Resources

Applying lessons from the 2008 recession can help you better engage your association members, providing online opportunities for them to connect with peers and get the resources they need.

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A Tough Economy Is an Even Bigger Reason for a Chapter Membership Job Board

Updated: Sep. 6, 2020 | Categories: Membership

Add a job board to your website to connect your chapter membership looking for work with the companies that need them. Chapter job boards provide significant value to those looking for jobs and those looking for experienced, qualified candidates.

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Are You Engaging with Members or Putting Everything on Hold?

Updated: Sep. 22, 2020 | Categories: Membership, Decreasing Membership

Members need your chapter more than ever. Here a few easy things chapters can include to keep members involved and provide some of what they need to stay sane.

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Board Dysfunction – Know How to Use It

Updated: Sep. 22, 2020 | Categories: Board Productivity, Chapter Leadership Turnover

Board personality differences can help you meet the mission of your chapter if you know the source of dysfunction and can figure out how to use it to your advantage.

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Hosting a Virtual Golf Event – It Can Be Done

Updated: Aug. 3, 2020 | Categories: Meetings/Events

Whether your annual golf event is on hold or you’re looking to add more virtual events to your lineup, a hybrid outdoor/virtual golf event might be what your members need.

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Consider Your Content as Part of Your Website Redesign

Updated: Sep. 22, 2020 | Categories: Website, Inconsistent Branding

Develop a website update plan to ensure your new site is engaging both in how it looks and what it says and drives visitors to pages you want them to interact with.

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Membership Extensions – Are They Right for Your Chapter?

Updated: Sep. 22, 2020 | Categories: Membership, Membership Data Inconsistencies

Before you make the quick decision to offer membership extensions, ask some questions that make sure the move is the right one.

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4 Ways Technology Can Increase Your Virtual Meeting Engagement…Plus a Bonus Tip

Updated: Sep. 22, 2020 | Categories: Meetings/Events, Outdated Processes

Use technology to enhance your chapter’s virtual events to better engage members and make the meetings stand out from all those your members are attending.

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Turn Your Average Remote Events into Engaging Virtual Experiences

Updated: Sep. 22, 2020 | Categories: Meetings/Events, Low Engagement

Stan Phelps discusses what he believes are critical components to holding engaging virtual chapter events. From planning, to selecting the event type, and during the actual event there are various options to explore to keep your members engaged.

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Setting Up a Virtual Chapter Structure that Delivers for Your Association

Updated: Jun. 2, 2020 | Categories: Meetings/Events

Maddie Landers, Marketing and Communications Manager for the Interior Design Society, discusses some of successes behind their virtual chapter.

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Give Your Team the Direction They Need to Hold Successful Virtual Events

Updated: Jun. 1, 2020 | Categories: Meetings/Events

Lynda Katz Wilner, communication and soft skills specialist, spoke about the virtual event best practices to keep in mind that help chapters provide the human interaction that comes with face-to-face meetings.

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Fast Track Your Board’s Decision-Making With Affirmations

Updated: Sep. 22, 2020 | Categories: Board Productivity, Board Overload

Repeating a positive affirmation before important conversations can make decisions happen faster.

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You’re Missing Out On Engagement If You’re Not Offering Swag

Updated: May. 5, 2020 | Categories: Revenues

If you’re not selling swag, you could be missing an easy source of revenue and an opportunity to keep your chapter visible.

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Making Chapter Changes that Keep Members Engaged and Active

Updated: Sep. 22, 2020 | Categories: Membership, Low Engagement

The most successful organizations will approach a pivot with fresh eyes. It’s vital to make the changes you need to continue to move your chapter forward and engage your members and prospects.

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Politics and Puppies: Is It Time to Redefine Your Chapter’s Use of Social Media?

Updated: Apr. 6, 2020 | Categories: Member Communications

Knowing your social media posts may be mixed up with politics and puppies, consider adding industry-specific or members only forums into your communications plan.

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Use Members’ Reasons for Leaving to Keep Them from Going

Updated: Apr. 6, 2020 | Categories: Membership

Use surveys and exit interviews to learn why members leave and make changes based on what you learn to improve your member retention.

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5 Tips for Keeping Members Sane During a Pandemic

Updated: Apr. 6, 2020 | Categories: Membership

Social distancing is affecting your members in a variety of ways. Here are some ideas for helping your members keep a little more of their sanity during this time.

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Consider Evaluating Virtual Events to Overcome Engagement Challenges

Updated: Jul. 10, 2020 | Categories: Meetings/Events

Have you been considering virtual events? Many organizations are as challenges arise that impact the ability to hold in-person meetings and events.

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Does Your Board Have a Member Retention Strategy?

Updated: Sep. 22, 2020 | Categories: Membership, Decreasing Membership

Members leave for multiple reasons, many of which the board can have some control over. Implement a strategy for keeping your members active and engaged.

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Mutually Beneficial Volunteer Programs Increase Engagement and Retention

Updated: Feb. 27, 2020 | Categories: Volunteers

Do you have enough volunteers? Are they in the right roles? Matching the right person to the right volunteer opportunity is critical to your chapter’s continued success.

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Is Generational Marketing Part of Your Plan?

Updated: Feb. 27, 2020 | Categories: Member Communications

Segmenting your marketing by generation helps ensure your members get the communications that resonate with them, while improving the chances they’ll get more involved in your organization.

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When You Volunforce Members, Bad Things Happen

Updated: Sep. 22, 2020 | Categories: Volunteers, Volunteer Recruitment

When members are forced into taking positions, the end result could be devastating to the board and your chapter. Make your volunteer needs enticing and engaging and get more people to step into roles willingly.

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Why You Need to Charge for Meetings and Even More for Your Guests

Updated: Feb. 3, 2020 | Categories: Meetings/Events

Charging for events significantly increases the likelihood of attendance; when someone registers for a paid event, they tend to be more serious about attending.

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Stagger Your Board Transitions to Improve Continuity and Decrease Stress

Updated: Sep. 22, 2020 | Categories: Board Productivity, Board Overload

Staggering your board transition makes the transition much easier to manage and less stressful for all of your board members, existing and new board, as well as your chapter at large.

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How to Launch a New or Newly Redesigned Website

Updated: Dec. 31, 2019 | Categories: Website

Before you start your website project, review your plan and make sure you include activities that will help the new site serve your audiences better than your existing one.

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Tips for scoring an amazing speaker at your next event

Updated: Dec. 30, 2019 | Categories: Meetings/Events

Choosing the wrong speaker can have a negative impact on your chapter. Here are some ideas to help you find the right speaker.

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Video is key to your sponsor strategy

Updated: Dec. 30, 2019 | Categories: Revenues

Adding video to your sponsorship marketing program can help you build motivation and credibility in the eyes of potential sponsors.

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Tips for Stopping Internal Theft Before It Starts

Updated: Dec. 3, 2019 | Categories: Revenues

What would you do if you found out that someone inside your chapter was stealing from it? A few well-planned internal theft structures can decrease that risk.

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Why Do Your Members Join? It’s Not for the Reasons You May Think

Updated: Sep. 22, 2020 | Categories: Membership, Decreasing Membership

You may think people join because of the value they get from being a member. Or maybe it’s for the benefits you provide? Or is it because of the reputation of your chapter or the national association? Think again.

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5 Ways to Revamp Your Volunteer Program

Updated: Sep. 22, 2020 | Categories: Volunteers, Volunteer Recruitment

We often hear about the struggle chapter leaders have when recruiting volunteers. A lot of times it’s the simple things that have the most impact. Check out our 5 ideas to help revamp your program.

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Perks That Show How You Value Your Volunteers

Updated: Sep. 22, 2020 | Categories: Volunteers, Volunteer Recruitment

Volunteers are the lifeblood of your organization and critical to your chapter’s success. Show volunteers and your entire membership that you value all they do for your chapter, with a few perks that keep them feeling engaged and ready to help again.

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Keep Your Chapter Running Smoothly When Facing a Board Vacancy

Updated: Sep. 22, 2020 | Categories: Board Productivity, Board Overload

Down a board position? A vacancy can disrupt the balance of your board and lead to backlogs and frustrations as you try to get everything done. There are things you can do, to make things run smoothly while you’re recruiting.

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Improve Your Millennial Engagement Through Better Understanding

Updated: Nov. 5, 2019 | Categories: Member Communications

To improve engagement with your millennial members and prospects, you must first understand what’s important to them, what interests them, and how they want to get involved.

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Can Member Personas Help You Better Segment Your Chapter Benefits?

Updated: Sep. 24, 2019 | Categories: Membership

If you don’t know much about your members, how do you know you’re giving them what they want? Member personas provide clarity around your different member groups and allow you to better segment your offerings.

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A Website Checklist Helps Your Members as Much as Your Volunteers

Updated: Sep. 22, 2020 | Categories: Board Productivity, Inconsistent Branding

A website checklist provides your volunteers with a structure and a process. Work on your website gets completed at the same level of quality, no matter who does it.

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Decrease Your Audience’s Email Fatigue by Segmenting Your Audiences and Your Emails

Updated: Sep. 24, 2019 | Categories: Member Communications

Decrease your members’ email fatigue by better segmenting your email campaigns so they reach just their intended audiences. And, member personas can help you do that.

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3 Reasons to Invest in Member Stories

Updated: Sep. 10, 2019 | Categories: Membership

People are inundated with information. You need interesting and relevant ways to get and keep them engaged. Stories are a strong way to demonstrate your chapter’s impact to members, prospects, and your industry.

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Interviews Are a Must for Board (and Chapter) Success

Updated: Sep. 22, 2020 | Categories: Board Productivity, Chapter Leadership Turnover

An open board position doesn’t mean you hire the first person that raises their hand. Taking the time to interview the candidate(s) will help ensure you get the best person for the job.

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Need Some Ideas for Improving Your Next Conference?

Updated: Aug. 6, 2019 | Categories: Meetings/Events

A few strategic changes to your conference planning process can deliver a more engaging, successful event for your members. And take some of the stress off your planning committee.

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5 Ingredients for Chapter Success

Updated: Aug. 6, 2019 | Categories: Board Productivity

What’s your plan for keeping your chapter successful? Here are some ideas to add to your planning that can make your chapter stronger and more effective than it is currently.

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The 4A’s: Creating the Pink Goldfish to Influence Your Growth

Updated: Aug. 6, 2019 | Categories: Board Productivity

Stan Phelps discusses the four steps organizations should complete to determine the “weirdness” that can grow their organization.

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Shining the Spotlight on the Lifetime Value of Members

Updated: Sep. 22, 2020 | Categories: Membership, Lack of Resources

The dollar value of a member is much more than the amount they pay to join or renew. Knowing this number should drive you to find ways to bring in new members and better engage the ones you have.

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Use Your Summer to Plan Better Board Meetings

Updated: Jul. 9, 2019 | Categories: Board Productivity

Are your board meetings productive in reaching objectives, or are they frustrating? Having more effective board meetings doesn’t have to be a tough process.

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The 7 Pink Goldfish: Standing Out in a Sea of Sameness

Updated: Aug. 6, 2019 | Categories: Membership

Stan Phelps discusses how to use all those things that make your organization different from others, good and bad, to stand out from those who do the same.

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Grow your Membership through Winback Marketing

Updated: Jun. 5, 2019 | Categories: Membership

What’s your plan for reengaging members who left your chapter? Do you let them go and forget they were ever members, or do you have a plan for bringing them back?

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Pink Goldfish: The 5 Factors that Influence Growth

Updated: Jun. 17, 2019 | Categories: Membership

Stan Phelps discuses five factors that determine the potential growth of an organization, and he compares that trajectory to the growth of goldfish.

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Chapter Insights

Bringing you membership engagement best practices, membership marketing ideas, and insight into running an association chapter so you can increase member participation. See how association chapters in numerous industries provide great experiences and value to their association members.

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