Chapter Insights

These relaxed, open forums allow for easy interactions between your volunteers and your general member base while giving you the chance to talk easily about the different chapter volunteer opportunities and drum up more interest in your programs.

We’re continuing along our back to board basics series with a concentrated look at four key strategic areas to include in your summer review: board continuity, your membership structure, finances, and special programming.

The Do’s & Don’ts of crafting the perfect subject line to ensure that your members are receiving important information regarding your events, educational opportunities, or advocacy efforts.

Many changes happen successfully at the national level, through lobbying, conferences, and webinars. However, there are many changes and improvements that can happen easier and have a greater impact when they take place at the chapter level.

Associations with chapters rely heavily on those chapters to drive their mission, through their local and regional presence and support and their on-the-ground member and community engagement.

Summer. A time known for fun in the sun and vacations. While we definitely encourage having some fun over the summer, we also recommend making time to prepare to get back to the board basics to set your chapter up for fall success.

How your email looks is as important as what it says to successfully communicate with your membership.

Curating a robust calendar is a surefire way to drive traffic to your chapter website and add value for your members

A strong chapter presence is essential to the success of your organization. A clear, documented strategy helps ensure expansions go as planned and provide consistency from one new chapter to the next.

Selecting the right location can play a significant role in the outcome of your chapters’ meetings. National can guide its chapters in selecting locations that are both in line with the missions of the association and meet the needs of the chapter.

As a national association, the success of your chapters is the success of the association as a whole. How chapter leaders are trained and fulfill their duties is a direct reflection on the national. This comes together in the assurance of value to members

Are your chapters worth your time and money? Yes, yes they are. Many member needs can be addressed well at the national level, online and through conferences, but some can be addressed more effectively at the local level through chapters.

Here are 15 steps to revenue-building success to improve your chapter’s ability to provide more value through sponsors.

Struggling to get volunteers? Here are 6 ways to counteract this and move one step closer to chapter success.

The value of association membership realized in its benefits to industry and members has become more important than ever as the employment landscape has shifted.

As a result of limited staff, small budgets and the reliance on volunteers, many chapters make minimal or no changes to what they offer in areas like membership, engagement and technology usage. This approach, while safe and easy, it is also limiting.

Many associations use the same management structure for all their chapters, around the country. Considering the fast pace of business and the differing norms and needs of individuals, a single management direction puts many at a disadvantage.

When an organization uses technology effectively, members react as expected. They attend events, they renew their memberships, and they bring new members with them. But, when it doesn’t work, they look elsewhere for their educational and networking needs.

We are advocates for getting feedback from your members frequently, but how much is too much feedback? We have outlined 5 steps to take to limit your chapter’s chances of survey fatigue and negatively impacting your membership.

Managing your Membership Roster & Prospect List as it relates to Communication

3 considerations for the successful transition of your chapter’s next healthy board.

Overall chapter success is at the forefront of every organization’s goals for growth and positive impact on their community. There are a couple of main areas where chapters struggle.

5 ways to attract Millennials to grow membership and achieve future success.

Team dynamics are key to the success of your board. We’ve outlined 3 things that could be causing disconnect and how to get your chapter back on track.

Creating competition between chapters of the same organization is an effective way to increase engagement, boost loyalty, and spark creativity.

Morning, Noon, or Night? It is not as simple as that but, if you ask these 3 questions before choosing the time to hold your next meeting you'll increase attendance.

Why a bookkeeper or accountant is essential to the health of your chapter.

The third of three lessons in Advanced SEO, focusing on title development and the use of meta-data for keyword searches.

In association marketing, accurate tracking, information gathering, and analysis are key to validating the efforts a chapter makes to gain new members. It’s crucial to recognize the lifetime value of one new member.

The ability of local chapters to meet the needs of their members and grow their industry depends on many factors.

The EU is making changes to their data protection rules, and these changes will affect some US or Canadian-based organizations.

The second of three lessons in Advanced SEO. This one focusing on adhering to the 80/20 rule of marketing.

How to Avoid the Member Check-out

Why networking is so important to your chapter’s success and how to find balance.

The first thing to keep in mind when analyzing the success of the local chapters of your association is that they are run by volunteers. There is a delicate balance between providing motivational goals and overtaxing volunteers.

12 ideas for monthly meeting topics aimed at engagement & enjoyment for your chapter.

5 ways to engage your members in growing your chapter.

The first of three lessons in Advanced SEO. This one focusing on trends in language for the modern era.

Depending on your association’s approach to chapter autonomy you may allow your chapters to source their own website solutions. This can increase the likelihood of these website mistakes.

What type of data do you get from your chapters? Prospect data, bank balances, meeting info? Not much at all? How often does this data come back to national? How accurate is it? Can it be trusted to base important decisions on?

How one simple solution can prevent one real complex problem: email verification as the cure for spam-bots.

5 Basic SEO tips that will benefit even the most technologically uncertain – with bonus advanced strategies.

Learn more about how to interview and partner with sponsors to create content and build relationships to benefit your entire industry.

It’s the end of the month, and you’re in the office crunching the latest numbers for your national association. A few chapters are struggling with membership and it makes you wonder what’s going on. The easiest way to evaluate chapter health...

Local chapters have a lot to manage. National can help, but locally there is much to do to keep the chapter running smoothly. From a technology standpoint, the basic need would be a website, a way to email members and prospective members.

8 ways to show value to members who may just feel distanced from your chapter in more than just miles.

Build community through volunteerism within your local area and through partnerships with non-profit organizations.

How honoring members for their contribution to your chapter should be for chapter success.

As associations aim to remain agile many types of memberships have emerged to meet ever-changing member needs. While corporate membership still has a place, the structure should be reevaluated.