Goal Setting is Critical to Your Chapter’s Success

Goal Setting is Critical to Your Chapter’s Success

Monthly meetings. Educational events. Happy hours. Yes, you hold them to give members chances to meet new people, network, and learn, but are those the only reasons?

Your events are also opportunities for outcomes like:

  • Gaining new volunteers,
  • Bringing on new sponsors, and
  • Turning more guests into members.


Your events provide you with captive audiences. Make the most of the members and guests who are right in front of you, by gathering information and direction from them, to better meet their needs, and yours.

Goal-Setting and Execution

As you plan each event, your planning agenda should include determining what you want to get out of the event and your game plan for doing so. Do you want to connect five members with volunteer opportunities? Perhaps out of the 60 people registered for your next monthly meeting, you want to talk to the five guests who have come to more than three events in the last six months. Or,  you learn that someone from The ACME Company is attending and you want to talk to them about becoming a sponsor.

Goal Task Forces help by focusing specifically on determining the goals for your different events. Your task force might just be one person, or, you might need a committee. Whatever the size, they can’t work in a vacuum and need to connect with each of your committees to gather their goals and sure they’ve included the necessary tasks to meet them, along with the responsible parties.

Your checklist should include things like:

  • Reviewing attendees as they register. By reviewing who will be there prior to an event, you’ll know ahead of time who want to connect with. If you hold board meetings immediately prior to monthly meetings, that’s a great time to go over your registered attendees and make any last-minute changes to your goals and the tasks necessary to accomplish them. (If you’re not holding board or committees meetings before an event, consider it.) Of course, those who actually attend may change slightly, with walk ins and no shows, but this gives you a much better idea and everyone walks in with an understanding of their event-related responsibilities.
  • Bringing your registration table folks into your inner circle. This is your front line. They talk to everyone who attends–before they walk in– and they need to be in the loop. Ask them to notify a pre-identified person when a person you want to connect with arrives. Or, have one of your board members sit at the registration table and make the introduction when the person signs in.
  • Evaluating and adjusting after each meeting. Follow up after the event, to review what you accomplished as well as any challenges you came up against; these lessons will improve your success at your next event. Maybe your board member didn’t get to talk to all the potential candidates on your list because she had other responsibilities. Knowing this, at the next meeting you can pass on some of her routine tasks to another person so she can focus on her tasks related to the event goals.


No meeting or event should be held without having at least one goal. Yes, you want to be known for holding great events, but don’t stop there. Use your events, no matter the size, as opportunities to gather what you need to meet the long-term plans you have for your chapter.

Print PDF

Return to list



    Leave a Comment

    Users love StarChapter on G2

    Read more starchapter reviews


    Join Our Newsletter

    Sign Up Now

    Request a Live Demo and Grow Your Association Chapter Today.

    StarChapter in The Top-20 List - Capterra


    Follow Us