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Keeping Your Chapters Aligned

Associations with chapters rely heavily on those chapters to drive their mission, through their local and regional presence and support and their on-the-ground member and community engagement.

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Summer Checklist to Prepare for Getting Back to the Board Basics

Summer. A time known for fun in the sun and vacations. While we definitely encourage having some fun over the summer, we also recommend making time to prepare to get back to the board basics to set your chapter up for fall success.

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Email Design Basics to Engage Your Members

How your email looks is as important as what it says to successfully communicate with your membership.

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How to Use Your Calendar to Add Value for Your Members

Curating a robust calendar is a surefire way to drive traffic to your chapter website and add value for your members

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Chapter Expansions

A strong chapter presence is essential to the success of your organization. A clear, documented strategy helps ensure expansions go as planned and provide consistency from one new chapter to the next.

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Location. Location. Location

Selecting the right location can play a significant role in the outcome of your chapters’ meetings. National can guide its chapters in selecting locations that are both in line with the missions of the association and meet the needs of the chapter.

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Take a Listening Tour of your Chapters

As a national association, the success of your chapters is the success of the association as a whole. How chapter leaders are trained and fulfill their duties is a direct reflection on the national. This comes together in the assurance of value to members

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Chapters – Are They Worth the Cost?

Are your chapters worth your time and money? Yes, yes they are. Many member needs can be addressed well at the national level, online and through conferences, but some can be addressed more effectively at the local level through chapters.

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15 Easy Steps to Creating Your Chapter Sponsor Program

Here are 15 steps to revenue-building success to improve your chapter’s ability to provide more value through sponsors.

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How to Overcome Volunteer Decline

Struggling to get volunteers? Here are 6 ways to counteract this and move one step closer to chapter success.

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Why We Think Associations Are More Important Now than Ever Before

The value of association membership realized in its benefits to industry and members has become more important than ever as the employment landscape has shifted.

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Doing Nothing: how’s that working for your chapters?

As a result of limited staff, small budgets and the reliance on volunteers, many chapters make minimal or no changes to what they offer in areas like membership, engagement and technology usage. This approach, while safe and easy, it is also limiting.

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Want all your chapters to be successful? Consider a regional chapter management strategy

Many associations use the same management structure for all their chapters, around the country. Considering the fast pace of business and the differing norms and needs of individuals, a single management direction puts many at a disadvantage.

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Is keeping your chapter management technology in house the right direction for your chapters?

When an organization uses technology effectively, members react as expected. They attend events, they renew their memberships, and they bring new members with them. But, when it doesn’t work, they look elsewhere for their educational and networking needs.

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5 Steps to Combat Survey Fatigue

We are advocates for getting feedback from your members frequently, but how much is too much feedback? We have outlined 5 steps to take to limit your chapter’s chances of survey fatigue and negatively impacting your membership.

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How to Be Strategic with your Chapter Communications

Managing your Membership Roster & Prospect List as it relates to Communication

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Chapter Leadership Succession for the Win

3 considerations for the successful transition of your chapter’s next healthy board.

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Which Membership Benefits Are Local Chapters Best Suited to Deliver and Which Should They Leave to National?

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Why Do Some Chapters Do So Well While Others Struggle?

Overall chapter success is at the forefront of every organization’s goals for growth and positive impact on their community. There are a couple of main areas where chapters struggle.

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Time After Time: Attracting the Millennial Generation

5 ways to attract Millennials to grow membership and achieve future success.

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Keys to Board Dynamics

Team dynamics are key to the success of your board. We’ve outlined 3 things that could be causing disconnect and how to get your chapter back on track.

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Use Competition to Boost Membership, Revenue, and Attendance

Creating competition between chapters of the same organization is an effective way to increase engagement, boost loyalty, and spark creativity.

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Meetings – Timing is Everything

Morning, Noon, or Night? It is not as simple as that but, if you ask these 3 questions before choosing the time to hold your next meeting you'll increase attendance.

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Money Matters – Manage it Well

Why a bookkeeper or accountant is essential to the health of your chapter.

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Advanced SEO – Name it Right, and they will Read

The third of three lessons in Advanced SEO, focusing on title development and the use of meta-data for keyword searches.

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How to Help Your Local Chapters Increase Membership in 3 Easy Steps

In association marketing, accurate tracking, information gathering, and analysis are key to validating the efforts a chapter makes to gain new members. It’s crucial to recognize the lifetime value of one new member.

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How to Assess the Health of Local Chapters

The ability of local chapters to meet the needs of their members and grow their industry depends on many factors.

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Are you ready for the GDPR?

The EU is making changes to their data protection rules, and these changes will affect some US or Canadian-based organizations.

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Advanced SEO – The 80/20 Rule for Success

The second of three lessons in Advanced SEO. This one focusing on adhering to the 80/20 rule of marketing.

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4 Negative Impacts Smart Phones Have on Your Meetings

How to Avoid the Member Check-out

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Finding the Balance Between Content and Connections

Why networking is so important to your chapter’s success and how to find balance.

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Four Reasons Why Chapters Fail

The first thing to keep in mind when analyzing the success of the local chapters of your association is that they are run by volunteers. There is a delicate balance between providing motivational goals and overtaxing volunteers.

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Momentous Meetings to Kickstart Your Chapter

12 ideas for monthly meeting topics aimed at engagement & enjoyment for your chapter.

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Grow Membership, Grow Chapter Success

5 ways to engage your members in growing your chapter.

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Advanced SEO – Language Advantages for 2018

The first of three lessons in Advanced SEO. This one focusing on trends in language for the modern era.

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4 Website Mistakes Your Chapters Are Making

Depending on your association’s approach to chapter autonomy you may allow your chapters to source their own website solutions. This can increase the likelihood of these website mistakes.

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Getting the Data From Chapters

What type of data do you get from your chapters? Prospect data, bank balances, meeting info? Not much at all? How often does this data come back to national? How accurate is it? Can it be trusted to base important decisions on?

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How one simple solution can prevent one real complex problem for local chapters

How one simple solution can prevent one real complex problem: email verification as the cure for spam-bots.

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SEO Basics for Everyone

5 Basic SEO tips that will benefit even the most technologically uncertain – with bonus advanced strategies.

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Creating a Partnership of Content

Learn more about how to interview and partner with sponsors to create content and build relationships to benefit your entire industry.

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How Are Your Chapters Doing? (Really)

It’s the end of the month, and you’re in the office crunching the latest numbers for your national association. A few chapters are struggling with membership and it makes you wonder what’s going on. The easiest way to evaluate chapter health...

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Solving the Chapter Technology Puzzle

Local chapters have a lot to manage. National can help, but locally there is much to do to keep the chapter running smoothly. From a technology standpoint, the basic need would be a website, a way to email members and prospective members.

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People Will Travel to Your Chapter Events; How to Combat the Real Distance Problem

8 ways to show value to members who may just feel distanced from your chapter in more than just miles.

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Grow Your Chapter Through Partnership in Service

Build community through volunteerism within your local area and through partnerships with non-profit organizations.

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Why More than Just the “Member of Year” Award is Needed for Your Chapter

How honoring members for their contribution to your chapter should be for chapter success.

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Membership Portability is Essential to Growing your Association

As associations aim to remain agile many types of memberships have emerged to meet ever-changing member needs. While corporate membership still has a place, the structure should be reevaluated.

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Forming Committees that Work for Your Chapter

It has been said that if you’re not moving forward, you’re falling behind—you should always be looking for new ideas, tools and programming to add value for your members. Even if your chapter has strong attendance and is in great health, now is the time t

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Thinking about setting up a WordPress website for your Chapter?

Here’s the top 5 Questions you should ask your WordPress website designer/developer before committing

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Going, Going, Gone

How to reduce membership expirations in your chapter

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Panel Discussion Plans to Excite and Educate

A step-by-step guide to planning the perfect panel discussion to meet the needs of your chapter.

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