Politics and Puppies: Is It Time to Redefine Your Chapter’s Use of Social Media?

Updated: Apr. 6, 2020  |  Categories: Member Communications  

Knowing your social media posts may be mixed up with politics and puppies, consider adding industry-specific or members only forums into your communications plan.

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Is Generational Marketing Part of Your Plan?

Updated: Feb. 27, 2020  |  Categories: Member Communications  

Segmenting your marketing by generation helps ensure your members get the communications that resonate with them, while improving the chances they’ll get more involved in your organization.

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Improve Your Millennial Engagement Through Better Understanding

Updated: Nov. 5, 2019  |  Categories: Member Communications  

To improve engagement with your millennial members and prospects, you must first understand what’s important to them, what interests them, and how they want to get involved.

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Decrease Your Audience’s Email Fatigue by Segmenting Your Audiences and Your Emails

Updated: Sep. 24, 2019  |  Categories: Member Communications  

Decrease your members’ email fatigue by better segmenting your email campaigns so they reach just their intended audiences. And, member personas can help you do that.

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Are you Getting the Right Information? 4 Ways to Collect Better Meeting Feedback

Updated: Sep. 22, 2020  |  Categories: Member Communications, Surveys, Membership Data Inconsistencies  

Do you know the real reasons people attend your events? If you’re not giving them what they want, they may go somewhere else to get it.

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How can Association Management Software Help your Chapter?

Updated: Sep. 22, 2020  |  Categories: Member Communications, Too Many Systems to Manage  

How many systems do you use to manage your chapter? If it’s more than one, how well do they function together? A change in technology could help you better serve your chapter and your members.

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Using Email to Drive Engagement

Updated: Nov. 6, 2018  |  Categories: Member Communications  

When messaging and context are appropriate, email can improve open rates while moving the reader to act. However, the wrong email can cause the reader to look elsewhere. Organizations need to be aware of the distinction.

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5 Ways to Avoid Being the Target of Email Spoofing

Updated: Apr. 23, 2019  |  Categories: Member Communications  

Take steps to protect your chapter from email spoofing and develop a plan for dealing with a spoofing attack, to secure your email program and the integrity of your communications.

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New Member Engagement Plans Help with Retention and Renewal

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

Right after new members join your chapter, you’ll find many asking themselves some of the same questions they asked before they joined. Organizations with engagement plans answer these questions early on and better engaging these members.

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How to Use Subject Lines to Get Into Members’ Inboxes

Updated: Oct. 12, 2018  |  Categories: Member Communications  

The Do’s & Don’ts of crafting the perfect subject line to ensure that your members are receiving important information regarding your events, educational opportunities, or advocacy efforts.

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Email Design Basics to Engage Your Members

Updated: Oct. 12, 2018  |  Categories: Member Communications  

How your email looks is as important as what it says to successfully communicate with your membership.

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How to Use Your Calendar to Add Value for Your Members

Updated: Oct. 12, 2018  |  Categories: Member Communications, Meetings/Events  

Curating a robust calendar is a surefire way to drive traffic to your chapter website and add value for your members

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5 Steps to Combat Survey Fatigue

Updated: Oct. 12, 2018  |  Categories: Member Communications, Surveys  

We are advocates for getting feedback from your members frequently, but how much is too much feedback? We have outlined 5 steps to take to limit your chapter’s chances of survey fatigue and negatively impacting your membership.

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How to Be Strategic with your Chapter Communications

Updated: Oct. 12, 2018  |  Categories: Member Communications  

Managing your Membership Roster & Prospect List as it relates to Communication

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Advanced SEO – The 80/20 Rule for Success

Updated: Oct. 12, 2018  |  Categories: Member Communications, Website  

The second of three lessons in Advanced SEO. This one focusing on adhering to the 80/20 rule of marketing.

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How one simple solution can prevent one real complex problem for local chapters

Updated: Oct. 12, 2018  |  Categories: Member Communications  

How one simple solution can prevent one real complex problem: email verification as the cure for spam-bots.

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Creating a Partnership of Content

Updated: Oct. 12, 2018  |  Categories: Member Communications, Volunteers, Website  

Learn more about how to interview and partner with sponsors to create content and build relationships to benefit your entire industry.

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Why More than Just the “Member of Year” Award is Needed for Your Chapter

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

How honoring members for their contribution to your chapter should be for chapter success.

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5 Goals for Using the Chapter Newsletter to Increase Member Value

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

The Proven Comforts of the Chapter Newsletter

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Becoming Brand Advocates Should Start with the Board

Updated: Oct. 12, 2018  |  Categories: Member Communications, Board Productivity  

Six rules to maximize the success of your chapter’s brand advocacy efforts.

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Personalize Your Member Communication

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

How to use substitution variable fields to increase member engagement.

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Rethink your Chapter’s Social Media Strategy

Updated: Feb. 12, 2020  |  Categories: Member Communications, Membership  

6 options for social media success aimed at attracting the next generation of members.

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Culminating Your Chapter Value with an Exit Interview

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

Three Key guidelines to learn from members leaving your chapter.

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Quality Content is Essential for Chapter Value

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Member Communications  

5 steps to help ensure quality content contributions for your chapter.

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Social Entrepreneurship as the New Advocacy and What that Means for Your Chapter

Updated: Aug. 30, 2017  |  Categories: Member Communications, Membership, Meetings/Events  

Participation in strategies of social entrepreneurship ensures a growth in multi-generational membership.

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Strengthen Chapter Value for Long-term Members

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Member Communications, Membership  

5 key ways to focus on long-term member value

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Part 1: How to Engage Non-Members

Updated: Apr. 16, 2018  |  Categories: StarChapter Admin, Member Communications, Membership  

Part 1 of a 3 part series exploring the life cycle of a member. Part 1 examines member engagement as it relates to prospect conversion.

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Spring “Clean” Your Way to Chapter Success

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Member Communications, Surveys, Membership  

4 spring cleaning activities every chapter should engage in to enjoy continued success. Take a fresh look at your chapter to ensure efficiency and success.

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Giving the Gift of Appreciation

Updated: Jun. 6, 2018  |  Categories: Member Communications, Volunteers, Meetings/Events, Board Productivity, Website  

Read these 9 tried and true ways to express gratitude to your members.

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The Value of Volunteers in Event Management

Updated: Jun. 6, 2018  |  Categories: Member Communications, Volunteers, Meetings/Events  

15 essential lessons to find volunteers for your events and keep them happy and engaged.

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What is Member Curated Content?

Updated: Aug. 30, 2017  |  Categories: Member Communications, Volunteers, Goal Setting, Membership, Website  

Show members their value to your chapter by inviting them to write the content and share their expertise.

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Part 2 – Marketing Ideas to Close out the Year

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Member Communications, Volunteers, Surveys, Membership, Meetings/Events, Revenues, Website  

25 holiday and End of Year themed ideas that increase membership rates and non-dues revenues.

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Maximizing Member Value through Networking

Updated: Aug. 30, 2017  |  Categories: Member Communications, Volunteers, Fundraising, Meetings/Events  

6 networking solutions to amplify membership value and drive success in your local chapter.

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Part 1 – Marketing You Cannot Ignore

Updated: Aug. 30, 2017  |  Categories: Member Communications, Goal Setting, Membership, Meetings/Events, Revenues, Website  

7 marketing insights that will take your word-of-mouth marketing tactics to the next level for chapter success.

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How to Win That Membership “Contest”

Updated: Oct. 23, 2017  |  Categories: StarChapter Admin, Member Communications, Volunteers, Goal Setting, Membership  

8 tried-and-true methods to accomplish success when it comes to managing membership growth.

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3 Ingredients to Creating Event Legacy

Updated: Aug. 30, 2017  |  Categories: Member Communications, Volunteers, Meetings/Events, Website  

Successful post-event management is key to ensure the legacy of a job well done and an increase in membership participation.

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Creating an In-Sync and Engaged Membership

Updated: Apr. 16, 2018  |  Categories: Member Communications, Membership, Meetings/Events  

3 ways to connect with chapter members and increase engagement while being conscious of members’ goals.

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3 Steps to Providing CE Credits

Updated: Aug. 30, 2017  |  Categories: Member Communications, Goal Setting, Membership  

How StarChapter can help your organization offer and manage Continuing Education Credits in 3 simple steps.

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Simplifying Member Engagement for Chapter Success

Updated: Aug. 30, 2017  |  Categories: Member Communications, Responsive Communication, Membership, Website  

Solutions for streamlining the engagement process with members and prospects.

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Introducing the Member-Sponsor Model

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Member Communications, Volunteers, Membership, Board Productivity  

5 ways a member-sponsor model can empower the next generation of leaders while growing your chapter.

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Chapter Success Through Member Engagement Tracking

Updated: Jun. 6, 2018  |  Categories: Member Communications, Goal Setting, Membership  

The 10-point member engagement scale that will guide your chapter on providing membership value and achieving chapter success.

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Changing Professional Landscape Equals New Opportunities

Updated: Aug. 30, 2017  |  Categories: Member Communications, Goal Setting, Membership  

5 strategies to realign your membership efforts and ensure value to members in a shifting professional environment.

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Content Marketing as a Key to Chapter Success

Updated: Aug. 30, 2017  |  Categories: Member Communications, Responsive Communication, Membership, Website  

Content as a marketing tool for growing and maintaining membership, member value offering and the member experience at large.

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Member Mentorship Programs, A Step Toward Success

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Member Communications, Volunteers, Goal Setting  

3 types of one-on-one member engagement that provide 4 benefits to enhance career outcomes.

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Re-Imagine the Experience of Membership

Updated: Apr. 16, 2018  |  Categories: Member Communications, Membership  

A twist on the bottom-up approach to re-imagining member experience to keep chapter membership strong and building.

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Membership Discussions Now Open

Updated: Aug. 31, 2017  |  Categories: StarChapter Admin, Member Communications, Volunteers, Membership  

The 5 questions board members should ask themselves to better understand and manage membership.

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Every Member Has a Story

Updated: Apr. 16, 2018  |  Categories: StarChapter Admin, Member Communications, Goal Setting, Membership  

7 ways members can share how they benefit from the chapter.

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Recognize Your Chapter as a Part of a Community

Updated: Aug. 31, 2017  |  Categories: Member Communications, Membership  

Connecting (and growing) membership through a 6-step process towards belongingness.

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4 Solutions to Improve New Member Engagement

Updated: Apr. 16, 2018  |  Categories: Member Communications, Surveys  

New members come once, then disappear? Find out how you can better engage your new members and ensure they keep coming back.

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Overcoming Information Overload

Updated: Aug. 31, 2017  |  Categories: Member Communications, Volunteers, Meetings/Events, Website  

Try these 3 tried-and-true methods for getting people to read about or watch your events.

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Chapter Insights

Bringing you membership engagement best practices, membership marketing ideas, and insight into running an association chapter so you can increase member participation. See how association chapters in numerous industries provide great experiences and value to their association members.

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