Another Zoom meeting? How to Ensure that You are Engaging Members Virtually

Updated: Oct. 12, 2020  |  Categories: Membership  

Environmental and emotional adjustments that decrease the disconnection that comes with virtual meetings and helps your association chapter better engage members virtually.

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How to Apply Lessons From the 2008 Recession to Your Association Member Engagement Strategies

Updated: Sep. 22, 2020  |  Categories: Membership, Lack of Resources  

Applying lessons from the 2008 recession can help you better engage your association members, providing online opportunities for them to connect with peers and get the resources they need.

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A Tough Economy Is an Even Bigger Reason for a Chapter Membership Job Board

Updated: Sep. 6, 2020  |  Categories: Membership  

Add a job board to your website to connect your chapter membership looking for work with the companies that need them. Chapter job boards provide significant value to those looking for jobs and those looking for experienced, qualified candidates.

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Are You Engaging with Members or Putting Everything on Hold?

Updated: Sep. 22, 2020  |  Categories: Membership, Decreasing Membership  

Members need your chapter more than ever. Here a few easy things chapters can include to keep members involved and provide some of what they need to stay sane.

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Membership Extensions – Are They Right for Your Chapter?

Updated: Sep. 22, 2020  |  Categories: Membership, Membership Data Inconsistencies  

Before you make the quick decision to offer membership extensions, ask some questions that make sure the move is the right one.

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Making Chapter Changes that Keep Members Engaged and Active

Updated: Sep. 22, 2020  |  Categories: Membership, Low Engagement  

The most successful organizations will approach a pivot with fresh eyes. It’s vital to make the changes you need to continue to move your chapter forward and engage your members and prospects.

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Use Members’ Reasons for Leaving to Keep Them from Going

Updated: Apr. 6, 2020  |  Categories: Membership  

Use surveys and exit interviews to learn why members leave and make changes based on what you learn to improve your member retention.

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5 Tips for Keeping Members Sane During a Pandemic

Updated: Apr. 6, 2020  |  Categories: Membership  

Social distancing is affecting your members in a variety of ways. Here are some ideas for helping your members keep a little more of their sanity during this time.

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Does Your Board Have a Member Retention Strategy?

Updated: Sep. 22, 2020  |  Categories: Membership, Decreasing Membership  

Members leave for multiple reasons, many of which the board can have some control over. Implement a strategy for keeping your members active and engaged.

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Why Do Your Members Join? It’s Not for the Reasons You May Think

Updated: Sep. 22, 2020  |  Categories: Membership, Decreasing Membership  

You may think people join because of the value they get from being a member. Or maybe it’s for the benefits you provide? Or is it because of the reputation of your chapter or the national association? Think again.

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Can Member Personas Help You Better Segment Your Chapter Benefits?

Updated: Sep. 24, 2019  |  Categories: Membership  

If you don’t know much about your members, how do you know you’re giving them what they want? Member personas provide clarity around your different member groups and allow you to better segment your offerings.

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3 Reasons to Invest in Member Stories

Updated: Sep. 10, 2019  |  Categories: Membership  

People are inundated with information. You need interesting and relevant ways to get and keep them engaged. Stories are a strong way to demonstrate your chapter’s impact to members, prospects, and your industry.

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Shining the Spotlight on the Lifetime Value of Members

Updated: Sep. 22, 2020  |  Categories: Membership, Lack of Resources  

The dollar value of a member is much more than the amount they pay to join or renew. Knowing this number should drive you to find ways to bring in new members and better engage the ones you have.

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The 7 Pink Goldfish: Standing Out in a Sea of Sameness

Updated: Aug. 6, 2019  |  Categories: Membership  

Stan Phelps discusses how to use all those things that make your organization different from others, good and bad, to stand out from those who do the same.

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Grow your Membership through Winback Marketing

Updated: Jun. 5, 2019  |  Categories: Membership  

What’s your plan for reengaging members who left your chapter? Do you let them go and forget they were ever members, or do you have a plan for bringing them back?

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Pink Goldfish: The 5 Factors that Influence Growth

Updated: Jun. 17, 2019  |  Categories: Membership  

Stan Phelps discuses five factors that determine the potential growth of an organization, and he compares that trajectory to the growth of goldfish.

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Registration is a Great Place to Grow Your Membership

Updated: May. 8, 2019  |  Categories: Membership, Meetings/Events  

Making your registration experience as positive and as easy it can be helps keep members happy and turns more guests into members driving growth.

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Tips for Developing Member Advocacy

Updated: Mar. 5, 2019  |  Categories: Membership  

Advocacy by your members is vital to long-term success. Members need to communicate the chapter's value to their peers and within the industry.

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How to Make Your Members Fall Back in Love With Your Chapter: Are you Giving your Members what they Want?

Updated: Feb. 6, 2019  |  Categories: Membership  

If your members keep saying they’re too busy to attend events or volunteer, there’s a good chance they’re not getting what they need from the chapter. The Almquist Value Pyramid can help you figure out what’s really important to them.

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Tips for Optimizing your Dues Renewal Communication Strategy

Updated: Jan. 7, 2019  |  Categories: Membership  

For a membership renewal process to be successful, it needs to be supported by an organized, defined communications program that makes it as easy as possible for members to renew.

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How Many Members Do You Have?

Updated: Sep. 22, 2020  |  Categories: Membership, Membership Data Inconsistencies  

Are you satisfied with the size of your membership? Focusing on the members you have isn’t enough. Learn proven strategies to increase the number of individuals who join your chapter.

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New Member Engagement Plans Help with Retention and Renewal

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

Right after new members join your chapter, you’ll find many asking themselves some of the same questions they asked before they joined. Organizations with engagement plans answer these questions early on and better engaging these members.

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Why We Think Associations Are More Important Now than Ever Before

Updated: Oct. 12, 2018  |  Categories: Membership  

The value of association membership realized in its benefits to industry and members has become more important than ever as the employment landscape has shifted.

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Time After Time: Attracting the Millennial Generation

Updated: Oct. 12, 2018  |  Categories: Membership  

5 ways to attract Millennials to grow membership and achieve future success.

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4 Negative Impacts Smart Phones Have on Your Meetings

Updated: Oct. 12, 2018  |  Categories: Membership, Meetings/Events  

How to Avoid the Member Check-out

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Grow Membership, Grow Chapter Success

Updated: Oct. 12, 2018  |  Categories: Membership  

5 ways to engage your members in growing your chapter.

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People Will Travel to Your Chapter Events; How to Combat the Real Distance Problem

Updated: Oct. 12, 2018  |  Categories: Membership, Meetings/Events  

8 ways to show value to members who may just feel distanced from your chapter in more than just miles.

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Why More than Just the “Member of Year” Award is Needed for Your Chapter

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

How honoring members for their contribution to your chapter should be for chapter success.

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Forming Committees that Work for Your Chapter

Updated: Oct. 12, 2018  |  Categories: Volunteers, Membership  

It has been said that if you’re not moving forward, you’re falling behind—you should always be looking for new ideas, tools and programming to add value for your members. Even if your chapter has strong attendance and is in great health, now is the time t

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Going, Going, Gone

Updated: Oct. 12, 2018  |  Categories: Membership  

How to reduce membership expirations in your chapter

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5 Easy Steps to Make Members out of Guests

Updated: Oct. 12, 2018  |  Categories: Membership  

How to welcome prospective members (guests) to join the Chapter.

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5 Goals for Using the Chapter Newsletter to Increase Member Value

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

The Proven Comforts of the Chapter Newsletter

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Communicate Urgency for Membership

Updated: Oct. 12, 2018  |  Categories: Membership  

15 member benefits that will remind prospects that now is the time to join your chapter.

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Personalize Your Member Communication

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

How to use substitution variable fields to increase member engagement.

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Rethink your Chapter’s Social Media Strategy

Updated: Feb. 12, 2020  |  Categories: Member Communications, Membership  

6 options for social media success aimed at attracting the next generation of members.

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Culminating Your Chapter Value with an Exit Interview

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

Three Key guidelines to learn from members leaving your chapter.

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Invite Volunteers to Thrive

Updated: Jun. 6, 2018  |  Categories: Volunteers, Membership  

6 MUSTs to entice members to volunteer

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The Importance of Conferences in Non-dues Revenue Building

Updated: Apr. 16, 2018  |  Categories: Membership, Meetings/Events, Revenues  

15 ways to enhance your revenue with conference extras while growing membership and offering value to members and prospects.

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How Your Chapter’s Board Can Win Big with Lessons from Corporate CEOs

Updated: Aug. 30, 2017  |  Categories: Membership, Board Productivity  

The 4 top-performing CEO behaviors that your board should emulate for success.

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Part 3: Becoming a Leader in Your Chapter

Updated: Jun. 6, 2018  |  Categories: StarChapter Admin, Volunteers, Membership, Board Productivity  

Part 3 of a 3-part series exploring the life cycle of a member. Part 3 provides a deeper look at active member’s transition into leadership and the corresponding engagement levels.

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Social Entrepreneurship as the New Advocacy and What that Means for Your Chapter

Updated: Aug. 30, 2017  |  Categories: Member Communications, Membership, Meetings/Events  

Participation in strategies of social entrepreneurship ensures a growth in multi-generational membership.

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Part 2: Getting Members Active in Your Chapter

Updated: Sep. 8, 2017  |  Categories: Membership  

Part 2 of a 3-part series exploring the life cycle of a member. Part 2 provides a deeper look at active membership engagement levels.

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Strengthen Chapter Value for Long-term Members

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Member Communications, Membership  

5 key ways to focus on long-term member value

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The Keys to Success with Conference First-timers

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Membership, Meetings/Events  

A focused effort on your first-time conference attendees will ensure a legacy of positive conference experiences.

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Chapter Management Perfection is Overrated

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Membership, Board Productivity  

Our 5 tips to achieve chapter success without the pressure of perfection

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Part 1: How to Engage Non-Members

Updated: Apr. 16, 2018  |  Categories: StarChapter Admin, Member Communications, Membership  

Part 1 of a 3 part series exploring the life cycle of a member. Part 1 examines member engagement as it relates to prospect conversion.

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Balance Your Data For Chapter Success

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Surveys, Membership  

See why a combined methodology for surveying members provides better data about who members are and what they need from the chapter.

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Spring “Clean” Your Way to Chapter Success

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Member Communications, Surveys, Membership  

4 spring cleaning activities every chapter should engage in to enjoy continued success. Take a fresh look at your chapter to ensure efficiency and success.

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Building Your Chapter's March Madness

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Membership  

6 lessons about chapter management that can be gleaned from basketball’s March Madness.

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4 Steps to Avoid the Generational Trap

Updated: Aug. 30, 2017  |  Categories: StarChapter Admin, Membership  

Achieve a multi-generational chapter with a focus on growth by following these 4 steps.

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Chapter Insights

Bringing you membership engagement best practices, membership marketing ideas, and insight into running an association chapter so you can increase member participation. See how association chapters in numerous industries provide great experiences and value to their association members.

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