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Why Do Your Members Join? It’s Not for the Reasons You May Think

You may think people join because of the value they get from being a member. Or maybe it’s for the benefits you provide? Or is it because of the reputation of your chapter or the national association? Think again.

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Can Member Personas Help You Better Segment Your Chapter Benefits?

If you don’t know much about your members, how do you know you’re giving them what they want? Member personas provide clarity around your different member groups and allow you to better segment your offerings.

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3 Reasons to Invest in Member Stories

People are inundated with information. You need interesting and relevant ways to get and keep them engaged. Stories are a strong way to demonstrate your chapter’s impact to members, prospects, and your industry.

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Shining the Spotlight on the Lifetime Value of Members

The dollar value of a member is much more than the amount they pay to join or renew. Knowing this number should drive you to find ways to bring in new members and better engage the ones you have.

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The 7 Pink Goldfish: Standing Out in a Sea of Sameness

Stan Phelps discusses how to use all those things that make your organization different from others, good and bad, to stand out from those who do the same.

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Grow your Membership through Winback Marketing

What’s your plan for reengaging members who left your chapter? Do you let them go and forget they were ever members, or do you have a plan for bringing them back?

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Pink Goldfish: The 5 Factors that Influence Growth

Stan Phelps discuses five factors that determine the potential growth of an organization, and he compares that trajectory to the growth of goldfish.

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Registration is a Great Place to Grow Your Membership

Making your registration experience as positive and as easy it can be helps keep members happy and turns more guests into members driving growth.

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Tips for Developing Member Advocacy

Advocacy by your members is vital to long-term success. Members need to communicate the chapter's value to their peers and within the industry.

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How to Make Your Members Fall Back in Love With Your Chapter: Are you Giving your Members what they Want?

If your members keep saying they’re too busy to attend events or volunteer, there’s a good chance they’re not getting what they need from the chapter. The Almquist Value Pyramid can help you figure out what’s really important to them.

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Tips for Optimizing your Dues Renewal Communication Strategy

For a membership renewal process to be successful, it needs to be supported by an organized, defined communications program that makes it as easy as possible for members to renew.

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How Many Members Do You Have?

Are you satisfied with the size of your membership? Focusing on the members you have isn’t enough. Learn proven strategies to increase the number of individuals who join your chapter.

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New Member Engagement Plans Help with Retention and Renewal

Right after new members join your chapter, you’ll find many asking themselves some of the same questions they asked before they joined. Organizations with engagement plans answer these questions early on and better engaging these members.

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Why We Think Associations Are More Important Now than Ever Before

The value of association membership realized in its benefits to industry and members has become more important than ever as the employment landscape has shifted.

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Time After Time: Attracting the Millennial Generation

5 ways to attract Millennials to grow membership and achieve future success.

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4 Negative Impacts Smart Phones Have on Your Meetings

How to Avoid the Member Check-out

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Grow Membership, Grow Chapter Success

5 ways to engage your members in growing your chapter.

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People Will Travel to Your Chapter Events; How to Combat the Real Distance Problem

8 ways to show value to members who may just feel distanced from your chapter in more than just miles.

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Why More than Just the “Member of Year” Award is Needed for Your Chapter

How honoring members for their contribution to your chapter should be for chapter success.

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Forming Committees that Work for Your Chapter

It has been said that if you’re not moving forward, you’re falling behind—you should always be looking for new ideas, tools and programming to add value for your members. Even if your chapter has strong attendance and is in great health, now is the time t

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Going, Going, Gone

How to reduce membership expirations in your chapter

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5 Easy Steps to Make Members out of Guests

How to welcome prospective members (guests) to join the Chapter.

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5 Goals for Using the Chapter Newsletter to Increase Member Value

The Proven Comforts of the Chapter Newsletter

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Communicate Urgency for Membership

15 member benefits that will remind prospects that now is the time to join your chapter.

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Personalize Your Member Communication

How to use substitution variable fields to increase member engagement.

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Rethink your Chapter’s Social Media Strategy

7 options for social media success aimed at attracting the next generation of members.

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Culminating Your Chapter Value with an Exit Interview

Three Key guidelines to learn from members leaving your chapter.

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Invite Volunteers to Thrive

6 MUSTs to entice members to volunteer

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How Your Chapter’s Board Can Win Big with Lessons from Corporate CEOs

The 4 top-performing CEO behaviors that your board should emulate for success.

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Part 3: Becoming a Leader in Your Chapter

Part 3 of a 3-part series exploring the life cycle of a member. Part 3 provides a deeper look at active member’s transition into leadership and the corresponding engagement levels.

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Social Entrepreneurship as the New Advocacy and What that Means for Your Chapter

Participation in strategies of social entrepreneurship ensures a growth in multi-generational membership.

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Part 2: Getting Members Active in Your Chapter

Part 2 of a 3-part series exploring the life cycle of a member. Part 2 provides a deeper look at active membership engagement levels.

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Strengthen Chapter Value for Long-term Members

5 key ways to focus on long-term member value

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The Keys to Success with Conference First-timers

A focused effort on your first-time conference attendees will ensure a legacy of positive conference experiences.

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Chapter Management Perfection is Overrated

Our 5 tips to achieve chapter success without the pressure of perfection

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Part 1: How to Engage Non-Members

Part 1 of a 3 part series exploring the life cycle of a member. Part 1 examines member engagement as it relates to prospect conversion.

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Balance Your Data For Chapter Success

See why a combined methodology for surveying members provides better data about who members are and what they need from the chapter.

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Spring “Clean” Your Way to Chapter Success

4 spring cleaning activities every chapter should engage in to enjoy continued success. Take a fresh look at your chapter to ensure efficiency and success.

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Building Your Chapter's March Madness

6 lessons about chapter management that can be gleaned from basketball’s March Madness.

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4 Steps to Avoid the Generational Trap

Achieve a multi-generational chapter with a focus on growth by following these 4 steps.

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What is Member Curated Content?

Show members their value to your chapter by inviting them to write the content and share their expertise.

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Part 2 – Marketing Ideas to Close out the Year

25 holiday and End of Year themed ideas that increase membership rates and non-dues revenues.

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Three Delicious Blog Posts for the Holiday

Happy Thanksgiving to our StarChapter blog readers! We greatly appreciate your time, and to thank you, here are three delicious blog posts to read over the holiday.

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Your Chapter and the Community

10 ingredients to ensure positive community sponsorship of your local chapter.

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Part 1 – Marketing You Cannot Ignore

7 marketing insights that will take your word-of-mouth marketing tactics to the next level for chapter success.

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How to Win That Membership “Contest”

8 tried-and-true methods to accomplish success when it comes to managing membership growth.

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StarChapter in The Top-20 List

StarChapter has earned a spot in the Top-20 Membership Management Software companies by Capterra.

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Creating an In-Sync and Engaged Membership

3 ways to connect with chapter members and increase engagement while being conscious of members’ goals.

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3 Steps to Providing CE Credits

How StarChapter can help your organization offer and manage Continuing Education Credits in 3 simple steps.

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Simplifying Member Engagement for Chapter Success

Solutions for streamlining the engagement process with members and prospects.

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StarChapter in The Top-20 List - Capterra

 

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