Chapter Insights

Why a bookkeeper or accountant is essential to the health of your chapter.

The third of three lessons in Advanced SEO, focusing on title development and the use of meta-data for keyword searches.

In association marketing, accurate tracking, information gathering, and analysis are key to validating the efforts a chapter makes to gain new members. It’s crucial to recognize the lifetime value of one new member.

The ability of local chapters to meet the needs of their members and grow their industry depends on many factors.

The EU is making changes to their data protection rules, and these changes will affect some US or Canadian-based organizations.

The second of three lessons in Advanced SEO. This one focusing on adhering to the 80/20 rule of marketing.

How to Avoid the Member Check-out

Why networking is so important to your chapter’s success and how to find balance.

The first thing to keep in mind when analyzing the success of the local chapters of your association is that they are run by volunteers. There is a delicate balance between providing motivational goals and overtaxing volunteers.

12 ideas for monthly meeting topics aimed at engagement & enjoyment for your chapter.

5 ways to engage your members in growing your chapter.

The first of three lessons in Advanced SEO. This one focusing on trends in language for the modern era.

Depending on your association’s approach to chapter autonomy you may allow your chapters to source their own website solutions. This can increase the likelihood of these website mistakes.

What type of data do you get from your chapters? Prospect data, bank balances, meeting info? Not much at all? How often does this data come back to national? How accurate is it? Can it be trusted to base important decisions on?

How one simple solution can prevent one real complex problem: email verification as the cure for spam-bots.

5 Basic SEO tips that will benefit even the most technologically uncertain – with bonus advanced strategies.

Learn more about how to interview and partner with sponsors to create content and build relationships to benefit your entire industry.

It’s the end of the month, and you’re in the office crunching the latest numbers for your national association. A few chapters are struggling with membership and it makes you wonder what’s going on. The easiest way to evaluate chapter health...

Local chapters have a lot to manage. National can help, but locally there is much to do to keep the chapter running smoothly. From a technology standpoint, the basic need would be a website, a way to email members and prospective members.

8 ways to show value to members who may just feel distanced from your chapter in more than just miles.

Build community through volunteerism within your local area and through partnerships with non-profit organizations.

How honoring members for their contribution to your chapter should be for chapter success.

As associations aim to remain agile many types of memberships have emerged to meet ever-changing member needs. While corporate membership still has a place, the structure should be reevaluated.

It has been said that if you’re not moving forward, you’re falling behind—you should always be looking for new ideas, tools and programming to add value for your members. Even if your chapter has strong attendance and is in great health, now is the time t

Here’s the top 5 Questions you should ask your WordPress website designer/developer before committing

How to reduce membership expirations in your chapter

A step-by-step guide to planning the perfect panel discussion to meet the needs of your chapter.

How to welcome prospective members (guests) to join the Chapter.

The top 3 myths about monthly meeting attendance and why they are mostly false.

The Proven Comforts of the Chapter Newsletter

Six rules to maximize the success of your chapter’s brand advocacy efforts.

15 member benefits that will remind prospects that now is the time to join your chapter.

How to use substitution variable fields to increase member engagement.

7 options for social media success aimed at attracting the next generation of members.

Three Key guidelines to learn from members leaving your chapter.

6 MUSTs to entice members to volunteer

The 4 top-performing CEO behaviors that your board should emulate for success.

5 steps to help ensure quality content contributions for your chapter.

Part 3 of a 3-part series exploring the life cycle of a member. Part 3 provides a deeper look at active member’s transition into leadership and the corresponding engagement levels.

Participation in strategies of social entrepreneurship ensures a growth in multi-generational membership.

Part 2 of a 3-part series exploring the life cycle of a member. Part 2 provides a deeper look at active membership engagement levels.

5 key ways to focus on long-term member value

A focused effort on your first-time conference attendees will ensure a legacy of positive conference experiences.

Our 5 tips to achieve chapter success without the pressure of perfection

Part 1 of a 3 part series exploring the life cycle of a member. Part 1 examines member engagement as it relates to prospect conversion.

See why a combined methodology for surveying members provides better data about who members are and what they need from the chapter.

4 spring cleaning activities every chapter should engage in to enjoy continued success. Take a fresh look at your chapter to ensure efficiency and success.

6 lessons about chapter management that can be gleaned from basketball’s March Madness.

Achieve a multi-generational chapter with a focus on growth by following these 4 steps.

Volunteer leaders can rely on these 6 tools for their quest for chapter growth in any industry or location