Why Do Your Members Join? It’s Not for the Reasons You May Think

Updated: Sep. 22, 2020  |  Categories: Membership, Decreasing Membership  

You may think people join because of the value they get from being a member. Or maybe it’s for the benefits you provide? Or is it because of the reputation of your chapter or the national association? Think again.

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5 Ways to Revamp Your Volunteer Program

Updated: Sep. 22, 2020  |  Categories: Volunteers, Volunteer Recruitment  

We often hear about the struggle chapter leaders have when recruiting volunteers. A lot of times it’s the simple things that have the most impact. Check out our 5 ideas to help revamp your program.

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Perks That Show How You Value Your Volunteers

Updated: Sep. 22, 2020  |  Categories: Volunteers, Volunteer Recruitment  

Volunteers are the lifeblood of your organization and critical to your chapter’s success. Show volunteers and your entire membership that you value all they do for your chapter, with a few perks that keep them feeling engaged and ready to help again.

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Keep Your Chapter Running Smoothly When Facing a Board Vacancy

Updated: Sep. 22, 2020  |  Categories: Board Productivity, Board Overload  

Down a board position? A vacancy can disrupt the balance of your board and lead to backlogs and frustrations as you try to get everything done. There are things you can do, to make things run smoothly while you’re recruiting.

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Improve Your Millennial Engagement Through Better Understanding

Updated: Nov. 5, 2019  |  Categories: Member Communications  

To improve engagement with your millennial members and prospects, you must first understand what’s important to them, what interests them, and how they want to get involved.

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Can Member Personas Help You Better Segment Your Chapter Benefits?

Updated: Sep. 24, 2019  |  Categories: Membership  

If you don’t know much about your members, how do you know you’re giving them what they want? Member personas provide clarity around your different member groups and allow you to better segment your offerings.

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A Website Checklist Helps Your Members as Much as Your Volunteers

Updated: Sep. 22, 2020  |  Categories: Board Productivity, Inconsistent Branding  

A website checklist provides your volunteers with a structure and a process. Work on your website gets completed at the same level of quality, no matter who does it.

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Decrease Your Audience’s Email Fatigue by Segmenting Your Audiences and Your Emails

Updated: Sep. 24, 2019  |  Categories: Member Communications  

Decrease your members’ email fatigue by better segmenting your email campaigns so they reach just their intended audiences. And, member personas can help you do that.

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3 Reasons to Invest in Member Stories

Updated: Sep. 10, 2019  |  Categories: Membership  

People are inundated with information. You need interesting and relevant ways to get and keep them engaged. Stories are a strong way to demonstrate your chapter’s impact to members, prospects, and your industry.

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Interviews Are a Must for Board (and Chapter) Success

Updated: Sep. 22, 2020  |  Categories: Board Productivity, Chapter Leadership Turnover  

An open board position doesn’t mean you hire the first person that raises their hand. Taking the time to interview the candidate(s) will help ensure you get the best person for the job.

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Need Some Ideas for Improving Your Next Conference?

Updated: Aug. 6, 2019  |  Categories: Meetings/Events  

A few strategic changes to your conference planning process can deliver a more engaging, successful event for your members. And take some of the stress off your planning committee.

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5 Ingredients for Chapter Success

Updated: Aug. 6, 2019  |  Categories: Board Productivity  

What’s your plan for keeping your chapter successful? Here are some ideas to add to your planning that can make your chapter stronger and more effective than it is currently.

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The 4A’s: Creating the Pink Goldfish to Influence Your Growth

Updated: Aug. 6, 2019  |  Categories: Board Productivity  

Stan Phelps discusses the four steps organizations should complete to determine the “weirdness” that can grow their organization.

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Shining the Spotlight on the Lifetime Value of Members

Updated: Sep. 22, 2020  |  Categories: Membership, Lack of Resources  

The dollar value of a member is much more than the amount they pay to join or renew. Knowing this number should drive you to find ways to bring in new members and better engage the ones you have.

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Use Your Summer to Plan Better Board Meetings

Updated: Jul. 9, 2019  |  Categories: Board Productivity  

Are your board meetings productive in reaching objectives, or are they frustrating? Having more effective board meetings doesn’t have to be a tough process.

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The 7 Pink Goldfish: Standing Out in a Sea of Sameness

Updated: Aug. 6, 2019  |  Categories: Membership  

Stan Phelps discusses how to use all those things that make your organization different from others, good and bad, to stand out from those who do the same.

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Grow your Membership through Winback Marketing

Updated: Jun. 5, 2019  |  Categories: Membership  

What’s your plan for reengaging members who left your chapter? Do you let them go and forget they were ever members, or do you have a plan for bringing them back?

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Pink Goldfish: The 5 Factors that Influence Growth

Updated: Jun. 17, 2019  |  Categories: Membership  

Stan Phelps discuses five factors that determine the potential growth of an organization, and he compares that trajectory to the growth of goldfish.

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Board Job Descriptions: Why You Need Them

Updated: Sep. 22, 2020  |  Categories: Board Productivity, Chapter Leadership Turnover  

Without board job descriptions, members can’t easily decide if they want a board role. Chapters may also have stressed board members ill-prepared for their jobs. Or both. Written board job descriptions deliver tangible benefits.

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Registration is a Great Place to Grow Your Membership

Updated: May. 8, 2019  |  Categories: Membership, Meetings/Events  

Making your registration experience as positive and as easy it can be helps keep members happy and turns more guests into members driving growth.

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Who Knew You’d Need to Know How to Sell?

Updated: May. 8, 2019  |  Categories: Board Productivity  

Selling a change to your board, isn’t as hard as it sounds. By incorporating techniques used by effective sales people, you can get your point(s) across.

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Designing Meetings Everyone Wants to Attend

Updated: May. 8, 2019  |  Categories: Meetings/Events  

Structure your event to increase the comfort level of your introverts and your extroverts and encourage everyone to participate, both at the event and with your chapter.

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Is your Admin Moving your Chapter Forward?

Updated: Sep. 22, 2020  |  Categories: Board Productivity, Too Many Systems to Manage  

If membership isn’t growing, meeting numbers are stagnating, and sponsors are leaving, is your admin the problem? They might just need tools that make their job easier, transparent, and effective.

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How to Increase your Non-dues Revenue and Build a Strong Revenue Stream

Updated: Apr. 1, 2019  |  Categories: Revenues  

Just because your chapter is a non-profit doesn’t mean you have to be limited in your programming or scholarship funding. Time to work on your non-dues revenue streams.

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3 Steps to Making Chapter Changes Successful

Updated: Sep. 22, 2020  |  Categories: Board Productivity, Outdated Processes  

Change can be challenging. Following a clear change structure can help you and those you’re asking to change better prepare for, implement, and accept that change.

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Tips for Developing Member Advocacy

Updated: Mar. 5, 2019  |  Categories: Membership  

Advocacy by your members is vital to long-term success. Members need to communicate the chapter's value to their peers and within the industry.

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Goal Setting is Critical to Your Chapter’s Success

Updated: Mar. 5, 2019  |  Categories: Goal Setting  

When you set goals for events and have a process in place, your events become effective chapter engagement tools going beyond networking and CE.

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How to Make Your Members Fall Back in Love With Your Chapter: Are you Giving your Members what they Want?

Updated: Feb. 6, 2019  |  Categories: Membership  

If your members keep saying they’re too busy to attend events or volunteer, there’s a good chance they’re not getting what they need from the chapter. The Almquist Value Pyramid can help you figure out what’s really important to them.

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The Do’s and the Don’ts of Bringing on New Board Members

Updated: Mar. 13, 2019  |  Categories: Board Productivity  

On-board new board members correctly and they’re engaged and excited. Do it wrong and you could lose them before they start. Here are some tips for ensuring new board members start off on the right foot.

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Your Chapter is Missing Out if You’re Not Promoting Micro-volunteering

Updated: Feb. 5, 2019  |  Categories: Volunteers  

Are you having trouble finding people to execute your chapter projects? Perhaps micro-volunteering could help you get it all done and get more of your members involved.

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Tips for Optimizing your Dues Renewal Communication Strategy

Updated: Jan. 7, 2019  |  Categories: Membership  

For a membership renewal process to be successful, it needs to be supported by an organized, defined communications program that makes it as easy as possible for members to renew.

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Not Just Any Goal Will Do – Set the Right Lifecycle Goals for your Chapter

Updated: Jan. 17, 2019  |  Categories: Goal Setting  

It’s great to have chapter goals, but if they’re not the right goals, you could be missing out on members and revenue.

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Thinking of Updating your Website in 2019? Here are Some Design Trends to Consider

Updated: Jan. 7, 2019  |  Categories: Website  

Consider a site review and implementing some of the 2019 web design trends to re-engage your members.

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Are you Getting the Right Information? 4 Ways to Collect Better Meeting Feedback

Updated: Sep. 22, 2020  |  Categories: Member Communications, Surveys, Membership Data Inconsistencies  

Do you know the real reasons people attend your events? If you’re not giving them what they want, they may go somewhere else to get it.

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Building a Sustainable Revenue Stream with a Formal Sponsorship Program

Updated: Dec. 4, 2018  |  Categories: Fundraising, Goal Setting, Revenues  

Relying on dues for revenue can be short-sighted. Adding the right sponsorship program can help your chapter remain solvent for the long-term.

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What’s your Plan for When a Key Team Member Leaves?

Updated: Sep. 17, 2019  |  Categories: Board Productivity  

To ensure your chapter’s continued survival, you need to know your SPoFs. You also need a plan to avoid single points of failure and to decrease the stress brought on by the departure of an individual critical team member.

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How can Association Management Software Help your Chapter?

Updated: Sep. 22, 2020  |  Categories: Member Communications, Too Many Systems to Manage  

How many systems do you use to manage your chapter? If it’s more than one, how well do they function together? A change in technology could help you better serve your chapter and your members.

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5 Ideas for Delivering an Unforgettable Year-end Event and Attracting New Members

Updated: Nov. 4, 2018  |  Categories: Meetings/Events  

It’s time for a last look at this year’s membership numbers. Before you start thinking about changes for the upcoming year, focus on the now; you still have time to bring in new members this year.

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Using Email to Drive Engagement

Updated: Nov. 6, 2018  |  Categories: Member Communications  

When messaging and context are appropriate, email can improve open rates while moving the reader to act. However, the wrong email can cause the reader to look elsewhere. Organizations need to be aware of the distinction.

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A Plan for your Chapter Finances is Key to Your Long-term Success

Updated: Sep. 22, 2020  |  Categories: Revenues, Lack of Resources  

Dues alone won’t keep your chapter financially sound. How long could your chapter survive if you had no dues revenue? Learn how to increase your chapter’s financial stability.

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5 Ways to Avoid Being the Target of Email Spoofing

Updated: Apr. 23, 2019  |  Categories: Member Communications  

Take steps to protect your chapter from email spoofing and develop a plan for dealing with a spoofing attack, to secure your email program and the integrity of your communications.

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How Many Members Do You Have?

Updated: Sep. 22, 2020  |  Categories: Membership, Membership Data Inconsistencies  

Are you satisfied with the size of your membership? Focusing on the members you have isn’t enough. Learn proven strategies to increase the number of individuals who join your chapter.

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10 Steps to Successful Chapter Meetings

Updated: Oct. 12, 2018  |  Categories: Meetings/Events  

A successful meeting requires preparation and planning – before, during and after – to fully engage attendees and deliver its intended message. Keep these 10 steps in mind when you plan your next meeting.

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New Member Engagement Plans Help with Retention and Renewal

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

Right after new members join your chapter, you’ll find many asking themselves some of the same questions they asked before they joined. Organizations with engagement plans answer these questions early on and better engaging these members.

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Increase your Chapter’s Reach in Unprecedented Ways with Association Management Software

Updated: Sep. 22, 2020  |  Categories: Board Productivity, Too Many Systems to Manage  

An Association Management System (AMS) allows you to update and streamline your chapter’s processes while decreasing the amount of manual work involved, the number of people required, and the time you spend.

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Brown Bag Lunches Can Help with your Volunteer Program

Updated: Oct. 12, 2018  |  Categories: Volunteers  

These relaxed, open forums allow for easy interactions between your volunteers and your general member base while giving you the chance to talk easily about the different chapter volunteer opportunities and drum up more interest in your programs.

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Strategy Sessions to Consider for Summer Review

Updated: Oct. 12, 2018  |  Categories: Board Productivity  

We’re continuing along our back to board basics series with a concentrated look at four key strategic areas to include in your summer review: board continuity, your membership structure, finances, and special programming.

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How to Use Subject Lines to Get Into Members’ Inboxes

Updated: Oct. 12, 2018  |  Categories: Member Communications  

The Do’s & Don’ts of crafting the perfect subject line to ensure that your members are receiving important information regarding your events, educational opportunities, or advocacy efforts.

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Championing Professional and Trade Associations

Updated: Oct. 12, 2018  |  Categories: National Perspective  

Many changes happen successfully at the national level, through lobbying, conferences, and webinars. However, there are many changes and improvements that can happen easier and have a greater impact when they take place at the chapter level.

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Keeping Your Chapters Aligned

Updated: Sep. 22, 2020  |  Categories: National Perspective, Inconsistent Branding  

Associations with chapters rely heavily on those chapters to drive their mission, through their local and regional presence and support and their on-the-ground member and community engagement.

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Chapter Insights

Bringing you membership engagement best practices, membership marketing ideas, and insight into running an association chapter so you can increase member participation. See how association chapters in numerous industries provide great experiences and value to their association members.

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